Build Better CPG Brands
From concept to retail shelf, we help food & beverage founders scale smarter, without the costly mistakes.
We work with brands at every stage.
Whether you’re developing your first product or scaling nationwide, we bring the strategy, systems, and real-world experience to get you retail-ready faster.
Brand Clarity & Positioning
Gain deep insight into your brand’s strengths, market fit, and growth potential through a structured strategy audit tailored for CPG founders.
Systems For Sustainable Growth
Adopt proven operational frameworks to streamline processes, boost efficiency, and lay the groundwork for scalable, resilient growth.
Regulatory Expertise & Certifications
Confidently navigate B-Corp, Gluten-Free, Nut-Free CFIA,GFSI: SQF, HACCP, etc and Organic standards—minimizing risk and ensuring your brand is ready for retail expansion.
Product Innovation Guidance
Enhance formulations, extend shelf life, and prepare for co-packing with hands-on support from industry experts.
Retail Launch Strategy
Craft pricing, distribution, and go-to-market plans that secure listings and drive national retail growth
Fractional Executive Leadership
Access seasoned operational and strategic leadership as a fractional partner—supporting every stage of your brand’s journey.
Strategy & Brand Foundation
Before scaling, you need a strategy. We start by understanding your vision, your margins, your capacity, and your market, then we build the systems and roadmap that align with it.
This first phase ensures you’re not just producing food , you’re building a scalable brand.
What We Do:
• Brand strategy and Positioning (who you are, what you stand for, and why it matters)
• Product architecture and SKU strategy (what to launch first and what to hold back)
• Pricing, margin, and financial model setup
• Brand voice, packaging direction, and storytelling strategy
• Go-to-market and retail readiness roadmap
• Business model validation and risk assessment
• Supply chain mapping and sourcing strategy
Operations & Compliance
Once your foundation is clear, we help you build the systems that make your brand operationally sound, compliant, and scalable.
This is where most founders get stuck — and where we thrive.
What We Do:
• CFIA license applications and audit preparation
• HACCP, SQF, and GMP program setup
• Organic and other certification support
• Food safety plan creation and documentation
• Facility layout guidance for compliance and efficiency
• Ingredient sourcing and supplier approval systems
• Label and packaging compliance (bilingual, claims, nutrition facts, allergen)
• Recipe standardization, costing, and nutritional analysis
• Shelf-life studies and co-packer readiness planning
• SOPs, batch records, and QA/QC documentation
Packaging & Product Readiness
We help you transform your product into a retail-ready brand that looks as good as it tastes.
What We Do:
• Packaging design direction and structure consulting
• Nutrition and ingredient panel creation
• Bilingual label review and translation
• Barcode and lot code system setup
• Packaging material sourcing and sustainability options
• Coordination with designers, printers, and suppliers
• Packaging cost modeling and production management
Retail Launch & Growth Strategy
Once you’re production-ready, we guide you through the retail and distribution process, helping you approach the right buyers, price correctly, and deliver on your promises.
What we do:
• Retail pricing and margin strategy
• Sell sheets, retailer decks, and brand presentation materials
• Distributor and broker introductions
• Retailer onboarding and logistics setup
• Warehousing and fulfillment optimization
• Channel strategy and regional expansion planning
• Ongoing advisory on sales, marketing, and growth partnerships
Who We Work With
We support food and beverage founders at all stages:
Pre-launch brands validating their first product idea
Early-stage producers scaling from shared kitchens to co-packers
Growth-stage brands ready to expand into retail
Established manufacturers modernizing systems or certifications
How We Work
We keep things simple, clear, and founder-friendly.
Every project starts with a Brand Intake & Strategy Audit : a 90-minute deep dive into your business. From there, we build a custom roadmap tailored to your goals, timeline, and capacity.
Engagement formats:
• Project-based deliverables (food safety plan, labeling, or packaging compliance)
• Ongoing monthly advisory and operational support
• Fractional leadership for product, operations, or compliance
Why Founders Choose Better Advisors
We’ve been where you are.
We’ve built, scaled, and sold our own food manufacturing companies securing CFIA and GFSI certifications, raising capital, achieving zero-waste operations, and landing on shelves at Loblaws, Safeway, Fortinos, Healthy Planet, Whole Foods, Sobeys and many more.
We know the pain points, the pitfalls, and the exact playbook to avoid them.
We help founders make fewer mistakes, spend smarter, and scale faster.
Ready to Build Better?
Book your Brand Intake & Strategy Audit today and let’s start building your foundation.