Building Better CPG Brands

scale smarter, without the costly mistakes.
Line graph showing data increase with a dollar sign at the end.
Line drawing of a stopwatch, a dollar coin, and sparkles.
Outline of a human head with a cloud and checkmark inside, arrows pointing left and right indicating decision making or thinking process.
Icon of a data analytics dashboard with graphs, charts, and statistical representations
Outline of a clipboard with a bar chart, alongside a chess pawn piece.
Icon of financial data presentation with a bar chart, pie chart, and money bag with dollar sign.

Brand Clarity & Positioning

01

Gain a clear understanding of your brand’s strengths, market fit, and growth potential through a structured strategy review tailored for CPG founders.

Systems For Sustainable Growth

02

Implement proven operational frameworks that streamline processes, improve efficiency, and set the foundation for scalable, resilient growth.

Regulatory Expertise & Certifications

03

Navigate certifications with confidence—B-Corp, Gluten-Free, Nut-Free, CFIA, GFSI, SQF, HACCP, Organic, and more—ensuring your brand is ready for retail expansion.

Product Innovation Guidance

04

Strengthen product development with insight into market opportunities, competitive positioning, and innovation pathways that support long-term growth.

Retail Launch Strategy

05

Develop pricing, distribution, and go-to-market strategies that secure retail placements and drive successful national expansion.

Fractional Executive Leadership

06

Access seasoned operational and strategic leadership as a fractional partner—supporting critical decisions, major initiatives, and every stage of your brand’s growth.

A cluttered wooden desk with an open laptop, a black pen, a notebook, a smartphone, and various colorful office supplies. A person's hand is on the laptop's trackpad, and a yellow chair is visible underneath.

Strategy & Brand Foundation

Before you scale, you need a clear strategy. We begin by understanding your vision, margins, capacity, and market—then build the systems and roadmap that align with it.


This phase ensures you’re not just producing food; you’re building a scalable brand with direction and intention.

What We Do:

  • Brand strategy and positioning (who you are, what you stand for, and why it matters)

  • Product architecture and SKU strategy (what to launch first and what to hold back)

  • Pricing, margin, and financial model setup

  • Brand voice, packaging direction, and storytelling strategy

  • Go-to-market and retail readiness roadmap

  • Business model validation and risk assessment

  • Supply chain mapping and sourcing strategy

A woman with glasses sits at a cluttered desk with her arms raised and a smile. Behind her, a gray board displays numerous colorful images, sketches, and notes.

Operations & Compliance

Once your foundation is clear, we help you build the systems that make your brand operationally sound, compliant, and scalable.


This is where many founders get stuck — and where we thrive.

What We Do:

  • CFIA license applications and audit preparation

  • HACCP, SQF, and GMP program setup

  • Organic and additional certification support

  • Food safety plan creation and documentation

  • Facility layout guidance for compliance and efficiency

  • Ingredient sourcing and supplier approval systems

  • Label and packaging compliance (bilingual, claims, nutrition facts, allergen)

  • Recipe standardization, costing, and nutritional analysis

  • Shelf-life studies and co-packer readiness planning

  • SOPs, batch records, and QA/QC documentation

A young woman with long hair wearing a pink headscarf and a beige lace top is grocery shopping, reaching for a bottle on a store shelf filled with various dairy products.

Packaging & Product Readiness

We help you transform your product into a retail-ready brand that looks as strong as it performs, ensuring every detail meets industry, regulatory, and consumer expectations.

What We Do:

  • Packaging design direction and structural consulting

  • Nutrition and ingredient panel creation

  • Bilingual label review and translation

  • Barcode and lot code system setup

  • Packaging material sourcing and sustainability options

  • Coordination with designers, printers, and suppliers

  • Packaging cost modeling and production management

A woman in a red dress holding bottled drinks and laughing inside a store aisle with shelves of grocery items in the background.

Retail Launch & Growth Strategy

Once you’re production-ready, we guide you through the retail and distribution process, helping you approach the right buyers, price correctly, and deliver on your promises.

WHAT WE DO:

  • Retail pricing and margin strategy

  • Sell sheets, retailer decks, and brand presentation materials

  • Distributor and broker introductions

  • Retailer onboarding and logistics setup

  • Warehousing and fulfillment optimization

  • Channel strategy and regional expansion planning

  • Ongoing advisory on sales, marketing, and growth partnerships

We’ve been where you are.

Why Founders Choose
Better Advisors

We’ve built, scaled, and sold our own food manufacturing companies — securing CFIA and GFSI certifications, raising capital, achieving zero-waste operations, and landing on shelves at Loblaws, Safeway, Fortinos, Healthy Planet, Whole Foods, Sobeys, and more.

We understand the pain points, the pitfalls, and the playbook to avoid them.
We help founders make fewer mistakes, spend smarter, and scale faster.

Book A Strategy Call

Our Partners & Our Process

We support food and beverage founders at every stage and keep our process simple, clear, and founder-friendly. Every engagement begins with a Brand Intake & Strategy Audit, followed by a tailored roadmap built around your goals, timeline, and capacity.

Who We Work With...

  • Pre-launch founders validating their first product idea

  • Early-stage producers scaling from shared kitchens to co-packers

  • Growth-stage brands preparing for retail expansion

  • Established manufacturers modernizing systems or certifications

How We Work:

  • Brand Intake & Strategy Audit to build a tailored roadmap

  • Project-based deliverables such as food safety, labeling, or packaging compliance

  • Monthly advisory and operational support

  • Fractional leadership for product, operations, or compliance

Book A Growth Strategy Session