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The Better Day
A Founder’s Day for Clarity, Strategy and Momentum
Every founder reaches a point where momentum alone isn’t enough. You can feel it, that quiet pull that something fundamental needs to shift. You’re still moving quickly, still pushing forward, but beneath the motion, there’s a sense that it’s time to realign, to look up, to ask if all that effort is still leading you where you actually want to go.
The Better Day was created for that exact moment.
It’s one dedicated day to pause with intention, step back from the noise, and reconnect with the bigger picture of what you’re building and why. It’s a space to think clearly again, to strip things back to what really matters, and to translate your vision into something practical, profitable, and true to your purpose.
Together, we’ll create breathing room for strategy, the kind of clarity that brings confidence, creativity, and renewed direction. Because sometimes the smartest way to move forward is to stop, recalibrate, and ensure you’re building the right thing in the right way.
What It Is
A full-day private advisory session designed for founders, operators, and investors who want expert, high-level support across strategy, operations, and growth.
The Better Day is a full-day private advisory experience designed to give you concentrated clarity on the most important parts of your business. It is a strategic deep dive where we step back from the noise and look at your entire operation with fresh eyes.
We explore your vision, your numbers, your model, your brand, and the decisions that are on your shoulders. Together, we identify what matters most, where the real opportunities are, and what needs to shift so your business feels aligned, sustainable, and set up for growth.
This day is about creating space to think and making decisions with confidence. It is intentional, focused, and grounded in real world experience from Advisors who has built, scaled, and exited companies across CPG, Wellness, Hospitality, and Service Industries.
Who It Is For
The Better Day is designed for founders and leaders who want clarity, alignment, and a trusted partner to help them see the bigger picture. It is especially helpful for:
• Founders navigating growth, transition, or an upcoming inflection point
• First-time founders who have an idea and want guidance on how to take the next real steps
• Entrepreneurs who want to refine or validate their model before investing more time or capital
• Operators who feel stretched between too many priorities and want clarity on what to focus on
• Creative founders who need structure, systems, and strategy to support their vision
• Business owners who want a second brain to think through decisions, opportunities, and challenges
• Teams who want alignment on direction, pricing, positioning, or operational flow
• Anyone building a concept in CPG, wellness, hospitality, or service and craving an experienced strategic partner in the room
The Better Day is for people who are serious about building something meaningful and want thoughtful, grounded support from someone who understands the realities of starting, scaling, and evolving a business.
How It Works
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How It Works *
The Better Day
Before The Day
You’ll complete a short intake outlining your goals and challenges. I’ll review your materials so we start from depth, not surface.
01During The Day
We’ll spend the day working time going through your business. You set the priorities; I help you clarify and structure them.
02After The Day
You’ll receive a summary of key insights and frameworks to guide execution, and we can discuss ongoing support if needed.
03The Better Day is designed to give you the kind of clarity and momentum that normally takes months to find on your own. It is a structured, intentional process that begins before we even meet, so the actual day can be as productive and focused as possible. By the time we sit down together, I already understand your challenges, your goals, and the stage you are in. During the session itself, we work closely through your priorities, unpack decisions, and look at your business from every angle with curiosity and honesty. You will be guided through conversations that create clarity, direction, and confidence. After the day, you leave with a grounded understanding of what to do next and why it matters, along with the option for continued support if you want someone in your corner as you implement. The goal is to make this entire process feel supportive, clear, and genuinely transformative.Example Agenda
Every founder comes into The Better Day with a different set of challenges, goals, and questions. These agendas are here to give you a sense of what our time together can look like. They are not fixed templates. Instead, they are flexible pathways that reflect the different types of founders and businesses I support. Whether you are working on a new idea, refining a growing concept, or solving operational issues inside an established brand, we will build the day around what matters most to you.
CPG Brand
Many CPG founders arrive with strong product vision but need clarity on margins, pricing, channel strategy, and future growth. This agenda focuses on strengthening the commercial foundation of your brand and helping you understand what success looks like from both a retail and financial standpoint.
What we might cover:
• Pricing architecture and margin structure
• Channel mix for retail, DTC, and wholesale
• Packaging and brand positioning feedback
• Retailer and distributor readiness
• Promotional planning and launch strategy
• Fundraising preparation and growth forecasting
Wellness or Fitness Concept
For founders building recovery studios, fitness concepts, or wellness experiences, the conversation often blends business strategy with member experience and space planning. This agenda helps you tighten your model, refine your services, and create a clear path to scale.
What we might cover:
• Service mix and membership design
• Revenue model and competitive positioning
• Staffing and operational flow
• Brand experience and client retention
• Partnership strategy for local growth
• Expansion and landlord positioning
Retail and Hospitality (Café, Juice Bar, Spa, Studio)
Operators in retail and hospitality often need a blend of menu strategy, operational clarity, and community-driven marketing. This agenda helps you strengthen your guest experience, refine your offering, and build loyalty through thoughtful storytelling and execution.
What we might cover:
• Menu or product mix optimization
• Cost structure and profitability review
• Staff training and guest service standards
• Brand identity and in-store experience
• Email and loyalty program strategy
• Community events and local activation ideas
Service-Based or Medical Business
Founders in service or clinical settings usually want clear systems, streamlined workflows, and better communication with clients. This agenda creates the structure needed to grow without burning out or overextending your team.
What we might cover:
• Offer architecture and pricing refinement
• Workflow and automation opportunities
• Client journey and retention systems
• Brand positioning and communication strategy
• Team development and leadership roles
• Long term planning for sustainable growth
FORMAT AND INVESTMENT
The Better Day is a full-day, founder-to-founder strategy immersion created to give you the level of clarity and alignment that most people spend months trying to find. This experience is designed to be focused, intentional, and free from distraction. We meet for a dedicated five to six hour session where we explore your business from every angle, move through your priorities, and create the structure and direction you need to move forward with confidence.Our work together is thoughtful and grounded. The environment is collaborative and conversational, and everything we cover is tailored to your goals, your stage of business, and the decisions that are currently sitting on your plate. Whether you are refining your model, preparing for expansion, shaping your brand, or navigating early founder steps, the entire day is built around what will bring you the most clarity and momentum.This container gives you the opportunity to step outside your daily routine, look at your business with fresh eyes, and make decisions with a sense of calm, intention, and strategic clarity. You are not just getting a day of advice. You are getting a foundational reset that helps you lead your company with more confidence and ease.Investment Details:
The Better Day: Five to six-hour strategy experience, available virtually or in person in Toronto.
Investment: 2,500 CAD
Optional Support:
• Half-day follow-up within 30 days for deeper implementation: 1,000 CAD
• Monthly advisory support or project-based consulting available by request
Think of The Better Day as a reset. A moment to breathe, realign, and make the kind of decisions that shape the next chapter of your business with clarity and intention.
What you’ll learn
How I Work
My approach during The Better Day is grounded, personal, and rooted in real experience. I am not coming in as a consultant who keeps a distance, and I am not here to overwhelm you with jargon or frameworks. Instead, I show up as a founder alongside you. We think together, question assumptions, explore possibilities, and look at the decisions in front of you with honesty and clarity.
The goal is not to tell you what to do. The goal is to help you understand what makes the most sense for your specific situation and why. I help you see your business with a wider perspective, and I support you in finding solutions that align with your vision, your values, and the reality of your resources.
During the session we will move between strategy, operations, creative thinking, and practical decision-making with ease. The process is structured enough to feel productive, but flexible enough to follow the real questions that arise. Every founder arrives with a different story and a different set of challenges, and I adapt the conversation to meet you exactly where you are.
If we decide to continue working together after The Better Day, my involvement becomes more hands-on. I can help you implement the ideas we map out, refine your systems, bring clarity to your team, guide your hiring decisions, or support you in launching new concepts with intention. You will always have access to my brain, my experience, and my strategic lens.
This work is about partnership, trust, and building something meaningful with someone who understands the realities of running a business.
Moving Forward
The Better Day is often the beginning of a deeper relationship. Many founders choose to stay connected because having someone who understands the full picture of your business can be incredibly grounding as you take your next steps. You get someone who knows how you think, understands your vision, and can help you navigate the inevitable decisions and challenges that come with growth.
After The Better Day, you can reach out for follow-up sessions, advisory support, or help with implementation. Some founders check in monthly. Others bring me into specific projects when they want clarity, creative direction, operational guidance, or support with investor or landlord conversations. Some simply like having a trusted partner they can message when they are making a big decision and want a second opinion.
You will also have access to my extended network of designers, agencies, operators, architects, investors, hospitality specialists, and creative partners. If there is someone you need, chances are I can connect you. I treat your business with the same care and thoughtfulness I bring to my own, and I only introduce you to people and partners I would trust myself.
Moving forward is not about adding complexity. It is about moving with intention, clarity, and the right support. You do not have to build alone. The Better Day gives you the foundation and direction, and ongoing partnership gives you the momentum to bring it all to life with confidence.
Testimonials
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“It all begins with an idea. Maybe you want to launch a business.”
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“It all begins with an idea. Maybe you want to launch a business.”
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“It all begins with an idea. Maybe you want to launch a business.”
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“It all begins with an idea. Maybe you want to launch a business.”
